For the Ones Who’ve Always Had Our Back
For the Ones Who’ve Always Had Our Back
When we first started thinking about Superrr Juices, our vision was simple. We wanted something better. Better taste. Better ingredients. Better choices.
What we didn’t want was a drink that left kids out of the picture.
Because in every Indian home, children are central to the way we eat and drink. Tiffins are planned around them, weekends are built around their playtime, and celebrations often take their shape from what the youngest members of the family enjoy.
The Unexpected Favourite
We hoped kids would like Superrr Juices. What we didn’t expect was just how much they would love it.
Over time, we started hearing stories. Mothers who stocked our bottles in the fridge for after school hunger pangs. Parents who sneaked them into tiffins as a small surprise. Families that kept them ready for weekend sleepovers and birthday parties.
From Litchi Juice to Mango Juice, from Orange Juice without sugar to Lemon Juice without sugar, children were enjoying real flavours without all the refined sugar and preservatives that so often come with packaged drinks.
It was a quiet but powerful reminder that when you create something that is truly better for you, kids notice. And more importantly, parents notice too.
Why Parents Made Space for It
In Indian households, parents walk a constant tightrope between health and happiness. The snack has to be fun enough for kids to eat, yet wholesome enough for them to grow well. Drinks are no different.
That is why many families are moving toward no added sugar beverages and no sugar juices. They want options that feel like treats but also respect the choices they are trying to make as a family.
Superrr Juices fit into this shift naturally — not because we positioned it that way, but because families themselves chose to bring it into their routines.
A Birthday Reflection
Birthdays are always a moment to pause, to reflect, and to be grateful. For us, they are not just personal milestones but also reminders of how far this journey has come — and how much support has carried it.
This year, looking back, we see not just the work we have done but the countless homes that opened their doors and refrigerators to us. The parents who believed in better drinks. The children who made Superrr Juices a part of their everyday life. And the community that encouraged us to stay true to what we set out to build.
What It Means Going Forward
The support we have received has been more than encouraging; it has been grounding. It tells us that people are ready for low calorie drinks that are clean, transparent, and fun. It shows that mothers and fathers are not just reading labels but also making intentional choices. And it reaffirms our belief that building Utopian Drinks, as seen on Shark Tank, was about more than creating a product — it was about being part of a movement toward healthier, smarter, and still joyful drinking.
So while birthdays usually come with gifts, we see them as a chance to say thank you. Thank you for letting us into your kitchens, your school bags, and your celebrations. Thank you for choosing better. And thank you for always having our back.
